My definition of user centered design is the idea of forming critical thinking around a broader set of issues or problems for business or society. Ideally, those labors are measured and tested.
Dear reader — I consider myself a problem solver, inventor, multi-disciplinarian, gardener and leader. I'm drawn to formulating new ideas around objects, people and motives using thesis building. Then executing a series of experiments against the theses. I consider this process a user centered design approach. Design is a factor that should be articulated in a fashion that secures executive pathways to complex environments and presents that path to customers for economic gain. Accolades — My first startup was acquired by Groupon in 2011. Previous to that was named top five for The Next Web’s “Company to watch” in Chicago, IL.
I began a Company in 2013 where I contributed to the main invetions that has since scaled dramaticaly. Today — New ideas, select consulting arrangements and working with my advisory portfolio take up my time.
Very warm regards —